Kura
Create the fun, share the joy.
Overview: The use of smart devices has made people’s life more convenient, including parenting. Having numerous types of content to offer, smart devices can be a big obsession for children. But that could take away a large amout of family time.
Kura is a product designed to be children’s new best friend that leads them to create, explore and brings them closer to their parents.
Duration: 10 weeks
Role: Project Manager, UX Designer
Tag
Project Management
UX Design
Mixed-method Design
Keyword
Play Design
Toy Design
Design for Children
Problem Identification
Children have been spending more and more time on smart devices, which takes away the time they spend with their families.
Why would that happen?
Why?
Smart devices are more exciting than family interactions.
Why?
Smart devices provide more stimulations.
Why?
Other types of play around kids are limited.
Why?
Children are confined to a certain environment such as home or daycare center.
Why?
Parents don’t have time to play with kids or take them out.
Our Goal
We wish to create a type of play that allows children to learn and explore while bringing them closer to their families.
Research
Secondary Research
◇ Smart devices have become universal in children’s life
◇ Digital parenting is a widely accepted big trend now
◇ Children are getting exposed to digital devices earlier
◇ Screen addiction has become increasingly serious
Primary Research
Survey: 145 respondents
Interview: 25 interviewees, parents and children both included
Insights
Children need
Parents need
Accompany from parents
Motivation from exploring interesting things
Bonding with their children
Technology is used responsively
Communication with their children
Solution
Family’s new best friend that inspires children to explore the world and helps parents know about their children.
The Toy
Children scan real-life items with the camera on the back, creating a little character that lives inside the tiny planet, and interact with it through the screen and speaker.
The App
Based on children’s interaction with the Kura toy, Kura app generates keywords and suggested activities for parents. Parents find out creative ideas that children come up with, understand what is going on in children’s little imaginary world, and make schedules for family time so they can join their children’s adventure.
Dialogue
Parents can check what their kids have been talking about, asking, and exploring with Kura from the dialogue recordings generated by Kura’s app. This way they don’t miss anything fun their kids like.
Task
Kura’s app notifies parents when kids accomplish small Kura tasks exploring the world, inviting them to celebrate every bit of growth with their kids. Furthermore, parents are able to take part in setting mini-tasks to do together with their kids.
Suggestion
Based on keywords captured from conversations with kids, Kura’s app is able to provide various suggestions for activities that parents can enjoy together with their kids. This can include events to join, places to go, things to do, films to watch, and many more.